Brianna Blacet
Ghost-in-Chief, Lead Copywriter
Founder of The Thought Leader Group and Powered by Stories, Brianna is a well-known storyteller, blogger, ghostwriter, editor, and content marketing expert. She crafts compelling narratives to produce high-quality leads, build brands, and grow businesses. Brianna also helps aspiring podcasters and YouTubers get started, coaching them on everything from equipment to monetization. She delivers storytelling workshops, often focused on techniques for infusing life into stories of traditionally dry topics, such as cybersecurity, cloud-native, software-as-a-service (SaaS), and edge technology. She is a proud member of the National Storytelling Network. A former journalist and author, she has published four books and over 2,000 articles. She is a passionate advocate for the Oxford comma.
Lisa Balser
Creative Brand Coach
The principal for We are New and Improved Brand Coaching, Lisa is known for purpose-driven, cause-related, needle-moving, glass-shattering work that impacts lives. She is a brand builder. A creative director. A copywriter. A Certified Diversity Executive®. A mentor. An instructor. A power connector. She helps non-profit, for-profit, and for-purpose clients further their causes. Lisa both builds brands from the ground up and helps established companies elevate their brands. She creates effective, award-winning advertising and marketing campaigns, helps start-ups get a leg up, mentors young creatives on their way up, and pushes Diversity, Equity, and Inclusion (DEI) initiatives that aren’t moving fast enough.
Kim McMahon
Advocacy, Marketing, and Community Leadership
Kim McMahon leads organizations, creates strategic plans and messaging, grows revenue, implements programs, and drives activities to support organizational goals. She is well-known in the open source and cloud native ecosystem as an expert in product-led growth strategies and developer marketing, as well as for growing healthy and productive communities. Kim’s magic lies in knowing what to say, how to say it, where to share it, and how to bringing every element together in a cohesive, efficient manner. She takes a holistic approach to marketing. Her philosophy: messaging aligns with a company’s strengths, go-to-market activities interact and build upon each other, and solving customer pain points consistently drives superior results.
Paul Chaney
Executive B2B Ghostwriter and Editor
President and Founder of Prescriptive Writing, a B2B writing and editing agency, Paul is a writer, editor, ghostwriter, and author with over 26 years of experience in digital marketing. He creates content that helps brands connect with their customers. Paul has authored/co-authored four books on business blogging, social media marketing, and social commerce, including “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons, in 2009. Since 2005, he has served as technical editor of many of the Internet marketing-related “For Dummies” books, including “Buzz Marketing with Blogs For Dummies,” the first book dedicated exclusively to the topic of business blogging.”
